Why More Traction?

We don't have time to build climate techs that nobody wants, so More Traction exists to help them get aligned and ready for investment. The more Climate Techs succeed, the sooner we’ll remove GHG and achieve our net-zero targets. 

We realised that a lot of Climate Techs had rushed to build and were now trying to find customers whilst also trying to raise funds. We learned that lots of them had tried things haphazardly to 'see what sticks' and were now reaching the end of their current funding. 

We help these businesses get aligned behind a plan, define a customer-centred product strategy and execute the activity required to demonstrate traction to investors and secure funding for growth.

We’ve spent the last 15 years doing this across industries and are now focused on helping Climate Techs succeed.

What's our North Star?

Our vision

To help Climate Techs succeed in finding practical solutions to the Climate Crisis and remove one billion tonnes (1GT) of greenhouse gas emissions (CO2e) per year.

Our Mission

More Traction was founded to put our skills to the service of the world's most pressing issue:

We currently generate over 50 billion tonnes of greenhouse gas emissions every year and need to get to net-zero emissions by 2050—and halfway there by 2030.

We believe Climate Techs have the answer, so the faster they succeed; the sooner we'll start removing greenhouse gas emissions.